The Alaska SeaLife Center is excited to announce the appointment of John Fraser, Ph.D., AIA as the organization’s new Director of Mission Impact beginning on July 17, 2023.

Dr. Fraser is a noted international conservation psychologist and architect, known in the zoo and aquarium community for leading research on the social value of zoos and aquariums. Fraser was a founder of the Association of Zoos and Aquariums Research and Technology Committee and has continued service on that committee for the past 15 years.

“For too long, the contiguous states have lacked the Alaskan voice and experience for guiding the national response to our climate crisis. I am excited by the opportunity to join the ASLC team and the partners throughout Alaska to learn how we can raise all of our voices,” said Dr. Fraser.

In this newly created position, Dr. Fraser will work alongside Wei Ying Wong, Ph.D., ASLC Chief Science and Education Officer, and the entire ASLC staff to advance social science research, evaluation and monitoring at the ASLC. Fraser will lead the strategies that use scientific knowledge to most effectively promote understanding and stewardship of Alaska's marine ecosystems by the stakeholders whose choices will shape the future.

“We are lucky to have someone of the caliber of Dr. Fraser join us. With his vast experience we will be able to accelerate the ability of ASLC to expand our impact, and lean into our leadership role” said Dr. Wong. 

With more than 91 peer-reviewed journal articles, multiple noteworthy books, and articles, Fraser brings decades of research on how to engage stakeholders and public audiences in the ecological challenges of our age and the role of facility design for endangered species breeding. His book with Tawnya Switzer entitled The Social Value of Zoos (Cambridge University Press) is considered a definitive work on how the zoo and aquarium movement can leverage their authority for advancing conservation of the systems on which all life depends. Previously, Fraser was the leader of major national research strategies for the Association of Zoos and Aquariums, the Association of Children’s Museums, the American Library Association’s Public Programs Office, and PBS NewsHour.